Perhaps the most damaging negative ad in recent elections implied that Democratic candidate Michael Dukakis was soft on crime.

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This is true. In the 1988 presidential election, the infamous Willie Horton ad was used against Michael Dukakis, portraying him as soft on crime and depicting a black inmate who committed violent crimes while on a weekend furlough program supported by Dukakis. This ad is often cited as one of the most effective negative campaign ads in history.

Perhaps the Most Damaging Negative Ad in Recent Elections Implied