Norman and Shallice's (1986) model can explain the Stroop effect by suggesting that

Name: Norman and Shallice's (1986) model can explain the Stroop effect by suggesting that
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Norman and Shallice's model posits that the Supervisory Attentional System (SAS) intervenes in situations requiring control over automatic processes. In the Stroop effect, reading words is automatic, so the SAS helps the less automatic process (identifying the color of the word) to overcome the prepotent word-reading schema.

Norman and Shallice's (1986) Model Can Explain the Stroop Effect