In the early decades of the 1900s, Popular psychology simultaneously accomplished two apparently contradictory things. The two things were:

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Popular psychology in the early 1900s provided a sense of sexual liberation through concepts like Freud's psychosexual stages and the idea of repressed desires. At the same time, it also provided new techniques for social control, such as behaviorism and the use of conditioning to shape individuals' behaviors. Both of these seemingly contradictory effects were achieved through the growing emphasis on the scientific study of human behavior and the belief that psychological principles could be used to shape and improve society.

In the Early Decades of the 1900s, Popular Psychology Simultaneously