Jenna is a public health worker who is interested in reducing smoking in population. She is in the process of designing the anti-smoking campaign. The following campaign will be most successful: ________.
A) A campaign that focuses on facts (e.g. statistics, information) and targets people who want to quit smoking
B) A campaign that focuses on facts (e.g. statistics, information) and targets people who do not want to quit smoking
C) A campaign that focuses on feelings and perceptions (e.g. visual advertisement, pictures of people who were harmed by smoking) and targets people who want to quit smoking
D) A campaign that introduces monetary incentives and targets people who do not want to quit smoking

Question

Quizplus · Accepted Answer

Campaigns that focus on feelings and perceptions and contain visual advertisements and pictures of people who were harmed by smoking have been found to be the most effective in reducing smoking rates. Similarly, targeting people who want to quit smoking is more effective than targeting those who have no interest in quitting. Monetary incentives have been found to be less effective in reducing smoking rates.

Jenna Is a Public Health Worker Who Is Interested in Reducing