A group affiliation is
A) an example of a demographic factor to consider when conducting an audience analysis
B) an invariably accurate marker for determining the attitudes, beliefs, and values of an audience
C) a completely unreliable indicator of an audience's attitudes, beliefs, and values
D) None of the above

Question

Quizplus · Accepted Answer

Group affiliation is an example of a demographic factor to consider when conducting an audience analysis. While it can provide some insight into the attitudes, beliefs, and values of an audience, it is not invariably accurate and should not be relied upon exclusively. Other factors such as psychographic factors, situational factors, and communication preferences should also be considered.

A Group Affiliation Is