A significant emotional event contrary to an existing attitude will almost certainly produce attitude and behavior change.
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Q9: There are three principal goals for persuasion:
Q10: According to social judgment theory, the further
Q11: Ego involvement refers to the degree to
Q12: According to the elaboration likelihood model of
Q13: Central processing of persuasive messages should be
Q14: The elaboration likelihood model helps explain why
Q15: Persuasion always results in attitude and/or behavior
Q16: If you change the attitudes of audience
Q17: Asking your college classmates to gather signatures
Q19: A verbal pledge that outwardly commits individuals
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