Twenty years after the phase-out of the "local" programming model, the emergent cable programming industry introduced a(n) ____________ model, which consisted of identifying small niche groups not fully served by or satisfied with mass programming.

Question

Quizplus · Accepted Answer

The term "narrow-casting" refers to the strategy of targeting a small, specialized audience rather than broadcasting to a broad, general audience. This model allowed cable programming to cater to specific interests and needs, which was made possible by the increasing number of cable channels available. The other options (lassez-faire, independent, individual choice) do not accurately capture the specific model being described.

Twenty Years After the Phase-Out of the "Local" Programming Model