Only one in six plastic bottles purchased are recycled. The rest sit in landfills, decomposing over their 1,000-year lifespan while injecting the earth and water around them with toxic chemicals. Water companies, however, market their water-sold in plastic bottles-as clean and coming from a natural source. What strategy is this an example of?
A) culture jamming
B) humanitarianism
C) greenwashing
D) appropriation of a counterculture

Question

Quizplus · Accepted Answer

This is an example of greenwashing, which is a marketing strategy used to create the perception that a company's products are environmentally friendly or sustainable, when in reality they are not. The water companies are promoting their water as clean and natural, while ignoring the negative environmental impact of the plastic bottles they use.

Only One in Six Plastic Bottles Purchased Are Recycled