When constructing a survey to measure direct spending at an event, the following question is designed to determine the type of visitor. Survey Question: "Does this visit to Houston replace any other past/future visit to this area?"

Question

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This question identifies "Time-switchers," who are visitors that would have visited the area at another time but chose to visit during the event instead. It helps in distinguishing between new spending and spending that would have occurred anyway, albeit at a different time.

When Constructing a Survey to Measure Direct Spending at an Event