Which of the following statements is TRUE of nation branding, according to the case study in this chapter?
A) Nation branding makes no connection between nationalism and marketing.
B) Nation branding reinterprets national identity in commercial terms.
C) Nation branding campaigns target external audience only.
D) Nation branding has economic but not political interests.

Question

Quizplus · Accepted Answer

The case study in this chapter states that nation branding involves reinterpreting national identity in commercial terms, which means that the branding process does connect nationalism and marketing. The branding campaigns also target both external and internal audiences, and they have both economic and political interests. Therefore, options A, C, and D are not accurate.

Which of the Following Statements Is TRUE of Nation Branding