KFC opened its chain restaurants in China. Which is one of the major contributors to its success in China, as discussed in this chapter?
A) food quality that appeals to the Chinese
B) western cuisine that is new to the Chinese
C) fast service to Chinese customers
D) ability to adapt its taste to local Chinese customers

Question

Quizplus · Accepted Answer

The ability of KFC to adapt its taste to local Chinese customers is one of the major contributors to its success in China. KFC introduced new menu items with Chinese flavors and ingredients, such as rice bowls and egg tarts, which appealed to local customers. This adaptation helped them to build a loyal customer base in China.

KFC Opened Its Chain Restaurants in China