According to Fiske and Neuberg (1990), individuation is likely to occur when there is poor fit between the person we are attempting to form an impression of and the activated category.

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Fiske and Neuberg (1990) proposed in their theory of social cognition that individuation is more likely to occur when there is poor fit between the person we are trying to form an impression of and the activated category. This means that when the individual does not fit the stereotype or category we have in mind, we are more likely to see them as a unique individual rather than as a representative of a group.

According to Fiske and Neuberg (1990), Individuation Is Likely to Occur