_________ emphasizes the content of the message, using factual information and logical arguments to persuade.

Question

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The central route to persuasion is a method of persuasion that focuses on the content of the message being presented. This involves using factual evidence and logical arguments to persuade the audience. It is considered to be a more effective way to persuade individuals compared to the peripheral route, which focuses on superficial factors such as the appearance or popularity of the person delivering the message.

_________ Emphasizes the Content of the Message, Using Factual Information