A new phone is out and Greta is not convinced by its look. However, after seeing it again and again in TV advertisements and on many posters around the city, Greta thinks that the new phone is actually quite nice and decides to buy it. Greta has been subjected to the:

Question

Quizplus · Accepted Answer

The mere exposure effect refers to the tendency for people to develop a liking for things simply because they are familiar with them. In this scenario, Greta initially did not like the new phone's appearance but changed her mind after repeatedly seeing it in advertisements and posters around her city, thus demonstrating the mere exposure effect.

A New Phone Is Out and Greta Is Not Convinced