It is not advised to measure unconscious attitudes using self-report questionnaires.

Question

Quizplus · Accepted Answer

Unconscious attitudes are those that are outside of an individual's awareness, and therefore, self-report questionnaires may be influenced by social desirability bias, where individuals may not be truthful about their attitudes. Other methods, such as the Implicit Association Test, have been developed to measure unconscious attitudes.

It Is Not Advised to Measure Unconscious Attitudes Using Self-Report