Transformational commercials should increase arousal at the beginning, in association with the brand or brand-item, rise to a peak and then finish with an auditory "kick" to reinforce the emotional impact at the end.

Question

Quizplus · Accepted Answer

Transformational commercials aim to create an emotional connection between the brand/item and the consumer. Starting with an arousing element, rising to a peak and finishing with an auditory "kick" is a common strategy to create a memorable emotional impact on the audience.

Transformational Commercials Should Increase Arousal at the Beginning, in Association