Up to seven pretested benefit claims can be used in a high-involvement/ informational ad.

Question

Quizplus · Accepted Answer

Pretested benefit claims are used to convince consumers to purchase a product, and are especially important in high-involvement or informational ads. While there is no hard and fast rule on the number of benefit claims that can be used, it is generally recommended to use no more than seven in order to avoid overwhelming the consumer with too much information.

Up to Seven Pretested Benefit Claims Can Be Used in a High-Involvement