Likable ads have no influence on low-involvement/transformational brand attitude.

Name: Likable ads have no influence on low-involvement/transformational brand attitude.
Brand: Quizplus
Rating: 4.9 (54 reviews)

Question

Quizplus · Accepted Answer

Likable ads can still have some influence on low-involvement/transformational brand attitude, even if it may be limited. It is important to note that likability is just one factor in determining ad effectiveness and other factors such as relevance and memorability also play a role.

Likable Ads Have No Influence on Low-Involvement/transformational Brand Attitude