Brand recall can be achieved by repeating the association between the brand name and the customer's category need in the marcoms message and by repeating the message in the media schedule.

Question

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Brand recall is the ability of a consumer to remember a particular brand when prompted with a category need. It can be achieved by reinforcing the association between the brand name and the consumer's need in the marcoms message and by repeatedly communicating the message through the media schedule.

Brand Recall Can Be Achieved by Repeating the Association Between