Social marcoms can utilize punishment of bad behavior and reward of good behavior, depending on the two different personality traits, anxiety and impulsiveness.
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Q1: Social marcoms campaigns overall have a much
Q2: Favorable brand switchers (vacillators) of bad behavior
Q4: The Fishbein Extended Model states that social
Q5: Positive reinforcement is where the behavior is
Q6: Gray's biological-trait theory predicts that anxious individuals
Q7: The minimum effective frequency per advertising cycle
Q8: Social brand recognition campaigns conveying an informational
Q9: Pre-testing of social marcoms ads with a
Q10: In both social and commercial marcoms, lying
Q11: Social marketing covers two activities - de-marketing
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