The most difficult target audience for social marketing campaigns is citizens who are brand loyals to good behavior (conformers).
Correct Answer:
Verified
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Q8: Social brand recognition campaigns conveying an informational
Q9: Pre-testing of social marcoms ads with a
Q10: In both social and commercial marcoms, lying
Q11: Social marketing covers two activities - de-marketing
Q13: Leverage is used to choose between target
Q14: The T-C-B branding model is applicable to
Q15: The Fishbein Extended Model separates consequences into
Q16: Negative reinforcement, by definition, has the effect
Q17: "Go" and "no go" social marketing appeals
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