Corporate image advertising, sponsorships, and public relations (PR) are conceptually identical types of marcoms and are direct means of generating awareness and preference for the corporate brand or master brand.

Question

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Corporate image advertising, sponsorships, and PR all have the same goal of promoting awareness and preference for the corporate brand, making them conceptually identical types of marcoms.

Corporate Image Advertising, Sponsorships, and Public Relations (PR) Are Conceptually