Gross Rating Points (GRPs) are the most precise measure of the effectiveness of media spending.
Correct Answer:
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Q1: Survey tracking is an appropriate way to
Q3: Continuous tracking is the only method that
Q4: You need only to track the campaign's
Q5: Claimed exposure frequency provides a check on
Q6: The biggest mistake made in tracking studies
Q7: So-called addressable or targeted TV and Internet
Q8: Aggregate tracking is adequate when the market
Q9: Advertising wearout is caused by one of
Q10: Attitudinal wearout occurs only with advertising in
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