If the largest competitor's SOV is below SOM, this signals an opportunity for our brand to attack.

Question

Quizplus · Accepted Answer

If the largest competitor's share of voice (SOV) is below the share of market (SOM), it means that our brand has a relatively higher share of voice compared to our market position. This gives us the opportunity to increase our market share by taking advantage of our larger share of voice and promoting ourselves aggressively.

If the Largest Competitor's SOV Is Below SOM, This Signals