Three levels of effects occur simultaneously during marketing communications: ad or promotion processing, brand communication effects, and customer decision stages.

Question

Quizplus · Accepted Answer

This statement is true. The three levels of effects that occur simultaneously during marketing communications are ad or promotion processing (how the customer processes the advertisement or promotion), brand communication effects (how the customer perceives and feels about the brand), and customer decision stages (the steps the customer goes through in making a purchasing decision).

Three Levels of Effects Occur Simultaneously During Marketing Communications: Ad