In the I-D-U model, which one of the following is NOT a multiattribute strategy?

Name: In the I-D-U model, which one of the following is NOT a multiattribute strategy?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Changing to a new user target is not a multiattribute strategy because it does not involve any changes or enhancements to the product or service attributes. The other options involve either adding a new attribute, increasing importance or enhancing the perceived delivery of the product/service, which are multiattribute strategies.

In the I-D-U Model, Which One of the Following Is