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American Express Card TV Commercials, Six of Them in Fact

Question 41

Multiple Choice

American Express Card TV commercials, six of them in fact, have been on-air for a while and are suspected of "wearing out." Diners Card, Visa, and MasterCard have also been advertising heavily. Which one of the following is most likely to be the cause of wear-out?


A) attention loss
B) learning interference
C) overexposure
D) communication objectives have changed
E) consumer values have changed

Correct Answer:

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