People seek to construct positive self-identity by belonging to various social groups and contrasting those groups with a variety of outgroups. This is a key tenet of

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Social Identity Theory explains how people try to build positive self-identity by belonging to various social groups and identifying distinct features of those groups as compared to outgroups. Social Learning Theory explains how people learn and model behavior from observation and reinforcement. Convergence Theory explains how norms and beliefs converge to form a single culture within a society. Cultivation Theory explains how media shapes the audience's worldview over time.

People Seek to Construct Positive Self-Identity by Belonging to Various