Consistent with _____________, advertisers marketed to the need to feel in control by encouraging consumers to shift their buying of essential products to online providers and personal shoppers.

Question

Quizplus · Accepted Answer

The need to feel in control is a key component of Self-Determination Theory, which suggests that individuals are motivated by three basic needs: autonomy, competence, and relatedness. Therefore, the advertisers' strategy to market to this need is consistent with Self-Determination Theory.

Consistent with _____________, Advertisers Marketed to the Need to Feel