The results of research on group membership and persuasion has shown that:

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Research has shown that messages from in-group members can influence people, but often at a more superficial level. This is because in-group members are more likely to be viewed favorably and given the benefit of the doubt, even if their arguments are weak or unsupported. In other words, people may be more likely to agree with an in-group member simply because of their membership in that group, rather than the strength of the argument itself.

The Results of Research on Group Membership and Persuasion Has