The study by Moscovici and colleagues (1969) in which participants were asked to make color judgments in the presence of 2 dissenting confederates showed that minority group members will be most influential when:

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The study showed that minority group members were most influential when they maintained a consistent stance over time. This consistency creates a sense of confidence and legitimacy in the minority group's stance, leading to increased conformity among the majority group. Emphasizing similarities or differences with the majority group, or offering unique judgments, did not have a significant effect on minority influence in this study.

The Study by Moscovici and Colleagues (1969) in Which Participants