Compared to normative influence, informational influence results in long-term acceptance of a group's norms.

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Informational influence is based on the desire to be correct and to learn from others who have more expertise or knowledge in a particular area. This can result in long-term acceptance of a group's norms or behaviors, as individuals internalize the information and make it part of their own beliefs and values. Normative influence, on the other hand, is based on the desire to fit in or be accepted by a group, and may not necessarily result in long-term acceptance of norms or behaviors.

Compared to Normative Influence, Informational Influence Results in Long-Term Acceptance