Fazio and colleagues (1977), examined when engaging in attitude-discrepant behavior will lead to attitude change. They proposed that self-perception processes will result in attitude change when ________, whereas attitude change will be a result of dissonance reduction strategies when ________.

Question

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Self-perception processes lead to attitude change when individuals engage in behaviors freely and consider the attitude in question to be relatively trivial. In contrast, dissonance reduction strategies come into play when the behaviors are freely chosen and the attitude is deemed important, as the need to reduce cognitive dissonance becomes more pressing.

Fazio and Colleagues (1977), Examined When Engaging in Attitude-Discrepant Behavior