According to research on fear-arousing communications, which anti-smoking advertisement will be most persuasive?

Question

Quizplus · Accepted Answer

Research suggests that fear-arousing messages are most persuasive when accompanied by information on how to avoid the feared outcome. In this case, an ad that shows graphic images of tarred lungs as well as information on how to quit smoking is likely to be most effective in persuading smokers to quit. The images will likely evoke fear and disgust, but the accompanying information on how to quit provides a sense of empowerment and control over the feared outcome. The other options either rely solely on fear or do not provide enough information on how to avoid the feared outcome.

According to Research on Fear-Arousing Communications, Which Anti-Smoking Advertisement Will