You are selling a new brand of diet soda and you want to market it in a variety of ways to appeal to a large audience. Explain how you would alter your advertisements to cater to the following groups: a) high vs. low self-monitors, b) individuals from individualistic vs. collectivistic cultures, and c) people who have a prevention vs. a promotion focus.

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The Answer of You are selling a new brand of diet soda and you want to market it in a variety of ways to appeal to a large audience. Explain how you would alter your advertisements to cater to the following groups: a) high vs. low self-monitors, b) individuals from individualistic vs. collectivistic cultures, and c) people who have a prevention vs. a promotion focus.

You Are Selling a New Brand of Diet Soda and You