Over time a message that contradicts one's personal beliefs will later be recalled as supporting one's beliefs

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This phenomenon is known as belief perseverance or confirmation bias. It occurs when a person's pre-existing beliefs influence their interpretation and memory of information, leading them to selectively remember information that supports their beliefs and ignore information that contradicts them. As a result, people may later recall a message that contradicts their beliefs as supporting their beliefs.

Over Time a Message That Contradicts One's Personal Beliefs Will