When perceivers make quick decisions based on a single salient characteristic, they are utilizing _______ processing. In contrast, when perceivers think carefully about a decision and integrate multiple factors into their decision, they are utilizing _______ processing.

Question

Quizplus · Accepted Answer

The first type of processing described in the question is based on superficial characteristics, such as appearance or first impressions, which is termed superficial processing. The second type of processing involves carefully considering multiple factors and is known as systematic processing. Primacy and recency refer to the order in which information is presented and are not relevant to the question.

When Perceivers Make Quick Decisions Based on a Single Salient