Participants are asked to look at pictures of unfamiliar political candidates. Unbeknownst to them, before half of these pictures another picture of a smiling face is subliminally primed, whereas before the other half of the pictures a picture of a frowning face is subliminally primed. Based on your knowledge of accessibility and priming, how should the participants rate the pictures of the political candidates?

Question

Quizplus · Accepted Answer

According to the concept of priming, the participants' ratings for the political candidates should be influenced by the subliminal primes. Studies have shown that positive primes (like a smiling face) can lead to more positive evaluations, whereas negative primes (like a frowning face) can lead to more negative evaluations. Therefore, the candidate pictures that were preceded by a smiling face should be rated higher than candidate pictures that were preceded by a frowning face.

Participants Are Asked to Look at Pictures of Unfamiliar Political