Research shows that people are more likely to donate to a public good after group discussion, and less likely to donate money if discussion is not permitted. Why does communication lead to an increase in donations?

Question

Quizplus · Accepted Answer

Group discussion allows individuals to form and understand social norms regarding donation behavior. Through communication, group members are able to agree to stick to these norms, creating a sense of accountability and social pressure to donate. Therefore, all of the choices (A, B, and C) contribute to why communication leads to an increase in donations.

Research Shows That People Are More Likely to Donate to a Public