When asking people to make charitable donations, it's better to have them think about multiple victims, rather than just one.

Question

Quizplus · Accepted Answer

Research in psychology, particularly the work on the "identifiable victim effect," suggests that people are more likely to donate to a single, identifiable victim rather than to multiple or statistical victims. This is because individuals can more easily empathize with and feel compassion for one identifiable person's story.

When Asking People to Make Charitable Donations, It's Better to Have