When working together on a brainstorming task, groups of people tend to generate fewer uses for a common object compared to people working alone. This finding has been attributed to:

Question

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Social loafing is the tendency for people in a group to exert less effort than when working alone because individual contributions can't be easily identified. This can result in reduced productivity and creativity in group brainstorming sessions.

When Working Together on a Brainstorming Task, Groups of People