In a classic study on reciprocity, participants interacted with either a rude or a friendly confederate who, in one condition, did an unsolicited favor for some of the participants. At the end of the study, this confederate then asked the participant to buy some raffle tickets from him. In which condition were the participants most likely to purchase raffle tickets?

Question

Quizplus · Accepted Answer

Participants were most likely to purchase raffle tickets in the condition where the confederate did an unsolicited favor for them, demonstrating the principle of reciprocity, where people feel compelled to return favors regardless of the confederate's initial attitude.

In a Classic Study on Reciprocity, Participants Interacted with Either