Public funding of tourism destination marketing is often justified on the basis of:

Question

Quizplus · Accepted Answer

Public funding of tourism destination marketing is primarily justified on the basis of the economic impacts it generates, such as job creation and increased visitor spending, and the resulting positive effects on the local economy. While market wants, visitor satisfaction, and portfolio modelling may be considered in developing marketing strategies, they are not the primary justifications for public funding.

Public Funding of Tourism Destination Marketing Is Often Justified on the Basis