Inclusion of a destination in the consumer's decision set is representative of brand ________.

Question

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Salience refers to the prominence or level of awareness of a brand or destination in a consumer's memory. Inclusion of a destination in the consumer's decision set indicates that it has a high level of salience and is therefore more likely to be considered and ultimately chosen. Brand image refers to the perceptions and associations that consumers have with a brand, while brand equity refers to the overall value of a brand as an asset. Value refers to the benefit or utility that consumers perceive they will receive from a destination or product compared to its cost.

Inclusion of a Destination in the Consumer's Decision Set Is