The first stage in the market positioning process is:
A) Identify the competitive set of destinations in the target market
B) Identify the motivation/benefits sought by previous visitors and non-visitors.
C) Identify the target market
D) Identify opportunities for differentiated positioning.
Correct Answer:
Verified
Q1: Of all the destinations a consumer is
Q3: The one or few attributes used in
Q4: Which of the following represents a focused
Q5: Brisbane - its happening is an example
Q6: The mean number of destinations in a
Q7: It has been suggested that inclusion of
Q8: Analysing the needs of different segments of
Q9: Positioning analysis requires an understanding of:
A) target
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