Public relations appeals to DMOs because of which of the following:

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Public relations appeals to DMOs for all of the above reasons. Cost effectiveness is achieved through earned media coverage, which is often more valuable than paid advertising. Editorial credibility is important because consumers trust third-party endorsements and recommendations more than they trust advertising. Finally, public relations offers opportunities to involve stakeholders, such as local businesses, community organizations, and influencers, in promoting the destination.

Public Relations Appeals to DMOs Because of Which of the Following