A major barrier to measuring the DMO's contribution to destination competitiveness is:

Question

Quizplus · Accepted Answer

While politics, criticism of stakeholders, and false media reporting may all be barriers to measuring the DMO's contribution to destination competitiveness, quantifying the exact number of visitors that were attracted by the DMO is likely the biggest challenge. This would require reliable data and tracking mechanisms to determine how many visitors were specifically influenced by the DMO's marketing and promotional efforts.

A Major Barrier to Measuring the DMO's Contribution to Destination