Honeybees are disappearing at an alarming rate and that's bad news for the global food chain. Haagen-Dazs decided to create a microsite to raise awareness about the issue. This is an example of :

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Haagen-Dazs creating a microsite to raise awareness about the disappearing honeybees shows their corporate social responsibility. They are taking action to address an issue that not only impacts their business, but also has a larger negative impact on the global food chain. By raising awareness and working to protect honeybees, they are demonstrating a commitment to social responsibility.

Honeybees Are Disappearing at an Alarming Rate and That's Bad