5) A good reason for conducting a piece of qualitative research is:
A) It is easier than conducting a quantitative analysis
B) Interviewing people is more interesting than subjecting them to an experiment
C) Qualitative research is becoming more and more popular among academics
D) The research aim demands an in depth approach exploring meanings and experiences rather than the testing of a pre-conceived hypothesis

Question

Quizplus · Accepted Answer

The research aim is the most important factor in deciding whether to conduct qualitative research. If the goal of the research is to explore meanings and experiences, then a qualitative approach would be appropriate. It is not a matter of convenience or personal interest, nor is it based on popularity among academics.

5) a Good Reason for Conducting a Piece of Qualitative