Ethnography is a research approach to learn about consumers' unarticulated desires by observing what they do at the place where they live and work

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Ethnography is a research methodology that involves observing people in their natural environment, such as their home, workplace, or community, to gain insights into their behavior, preferences, and attitudes. Through this approach, researchers can better understand consumers' unarticulated desires and motivations.

Ethnography Is a Research Approach to Learn About Consumers' Unarticulated